what we do industries
Communications, Media, and Entertainment
What’s going on?
Perhaps in no other industry does technology make an impact quite like it does in this one—perhaps because no other industry has quite the same power to change the way we live.
You know the story, but here it is:
In our “get it anywhere” world, devices—computers, mobile phones, TVs, audio players, video game platforms—converge to deliver services that consumers need, plus the entertainment they want, over networks that must also converge to produce a seamless, immediate, and relevant experience, at a competitive price, for a growing number of diverse users located, increasingly, in the far corners of the earth.
How can Clarity help?
To the world’s providers of connectivity and communications, Clarity brings the professionals and the skills to solve industry-specific problems like the following:
Strained operational and business systems
Your issue: The constant and mounting challenge of adding more services and more users to an already taxed operational and business support system (OSS/BSS).
Our answer:
Data and system integration solutions that fold new services and required functionality into your network, and that—depending on your requirements—are either custom or packaged, and either pare down or layer current processes.
Learn about Clarity’s specific data integration skills.
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Terabyte-level transactional and social data
Your issue: The need to handle, consolidate, and gain real-time (or near real-time) access to voluminous and disparate customer, transaction, product, and billing information—and to incorporate the reams of consumer data that Web 2.0 is producing.
Our answer:
Data warehousing services that eliminate silos; centralize and synchronize data; and provide a closed loop between existing data sources (like the data marts you already have) and new ones (like next-generation home subscriber server, or HSS, systems and social databases).
Learn about Clarity’s specific data warehousing skills.
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Market saturation
Your issue: The saturated market that forces you to devise new ways to generate more revenue from the customers you already have, or to attract new customers from an ultra-competitive and shrinking margin—and ideally, both.
Our answer:
Customer relationship management (CRM) solutions that allow precise customer segmentation, a 360º view of customers, churn management, and ultimately, the ability to create the bundles, reward programs, marketing campaigns, and other services that reinforce your brand and drive loyalty.
Learn about Clarity’s specific CRM skills.
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The pace of innovation
Your issue: The constant introduction of next-generation platforms, tools, and technologies that change consumer expectations, demands, and compatibility requirements for electronic, digital, and internet services.
Our answer:
Software, hardware, and middleware development and testing solutions that allow you to design, test, and introduce new products in an accelerated timeframe.
Learn about Clarity’s specific application development skills as well as our Application Development Practice.
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Data delivery to the right people
Your issue: A complex, scattered, and incompatible system of tools and ad-hoc programs that lack harmony and standardization, that obscure or neglect critical data, and that force decision-makers to depend on analysts for information.
Our answer:
Query, reporting, and interface solutions that turn decision makers into well-equipped power users who can gather and interpret data quickly without relying on third parties.
Learn about Clarity’s specific business intelligence skills as well as our Information Management Practice.
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